Scent before stigma
Describe what someone smells, rather than asking them to buy into a stereotype.
MANIFESTO / GANJALONE
Ganjalone began with a simple observation: plenty of people enjoy the distinctive smell of cannabis and have no desire to smoke it or feel its effects.
Fragrance has always borrowed from unexpected places. Rain on concrete. Leather. Fireplace ash. A forest floor. We think the green, resinous character associated with cannabis deserves the same curiosity.
“Give the scent its own identity.”
Our concept separates olfactory fascination from intoxication. We want a beautifully designed, accurately described scent experience that can be judged for its craft and character.
Describe what someone smells, rather than asking them to buy into a stereotype.
Do not make statements about ingredients, safety or cannabinoids before a final formula is verified.
Build a visual world and a fragrance idea that feels distinctive at first glance and on second thought.
WHERE WE ARE
Ganjalone is currently a brand and product direction. We are interested in conversations with qualified perfumers, formulation partners, packaging makers and retail partners to develop the products responsibly.
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